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a letter from OUR founder

Hi, I’m Toni Nocita, founder and CEO of IMPACT Sports Marketing. I believe we all have a responsibility to make the world we live in a better place through small, impactful actions. I created IMPACT to help professional athletes and organizations leverage their platform and develop meaningful partnerships to give back and maximize the impact they are striving to make.


I received by Bachelor's degree from Pepperdine University in Integrated Marketing Communications and have my Sports Life Coaching Certification. My experience as an athlete, passion for baseball, and marketing expertise drove me to pursue a career with the Beverly Hills Sports Council, a full service agency representing 100+ professional baseball players. During my 10+ years with BHSC, I oversaw the athlete marketing department focusing on endorsement deals and brand management. That experience led me to discover my greater purpose of managing athletes who have a desire to give back and make a difference. From there. I developed a community relations arm for BHSC that executed collaborative nonprofit campaigns, fundraising events, and athlete-driven community initiatives.


Through IMPACT, I’ve expanded my sports philanthropy work beyond baseball and have had the opportunity to launch new nonprofits, lead strategic planning, and work with athletes across many sports. I am dedicated to providing exceptional service and unrivaled strategies to help our clients embrace their purpose, tell their story, and maximize their impact.


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